YoYo Games wanted me to create an explainer video that communicated everything that GameMaker: Studio could do in a visually interesting way, avoiding showing the admittedly dated UI of the game engine.
For this, I animated the above video in After Effects, condensing the content that was spread across multiple pages on their site, into one quickly digestible video.
I particularly enjoyed the challenge of coming up with transitions between each section.
Music by Jacob Almond
This messaging was key as some were dismissive of how professional GameMaker was perceived
Dragging and Dropping this jigsaw piece was a fun way of communicating how user-friendly GameMaker’s Drag and Drop code block feature is
Another example of a transition to keep the video flowing